A leading U.S.-based home builder with over 40 years of experience required enhancements to its Land CRM platform used for managing land acquisition activities, prospect tracking, negotiations, and division-level operations. The project focused on improving visibility into business performance and streamlining task management for land acquisition teams.
User Research
Responsive Design
Design System
Problem
The existing Land CRM lacked essential functionality for managing prospects, tracking negotiations, prioritizing tasks, and monitoring division performance. Stakeholders faced challenges accessing critical insights, resulting in inefficient workflows and delayed decision-making.
Solution
Designed and introduced a set of dashboards and workflow enhancements to improve operational visibility and task management. The solution included executive reporting dashboards, division-specific management views, prospect analysis tools, opportunity prioritization features, and automated communication mechanisms to streamline follow-ups and task execution.
